I’m Not the Target Customer
There are a couple of things that frustrate me when shopping at the grocery store. One of these is the height of the keypad that one use to swipe your card and then enter a PIN number. I’m 6′3″ and I always have to assume a semi-limbo like pose to position myself in such a way to both see the small screen and accurately key in my numbers etc.
For a while I put this down to bad design and that whoever built this unit hadn’t done their homework to see it in use and refine it to the point where it is usable. Then it occurred to me that they probably had. The trouble, for me at least, is that I’m not the customer that they had in mind when they designed them.
All stereotypes aside, the typical customer in a grocery store is not a male the other side of six feet. Rather, it’s likely to be a female less around five and a half feet, and for someone of that size, the keypad is probably optimal.
So grocery stores, you get a free pass on that one, but I’ll keep looking!